B2B Content Campaign for Lead Generation
Client:
Grundon Waste Management
Industry:
Waste Management / B2B Marketing
Role:
Content design, visual system development, print and digital asset production, stakeholder collaboration
Tools:
Adobe Illustrator, Adobe InDesign
This project involved designing a co-branded content campaign for Grundon Waste Management in partnership with Facilities Management Journal (FMJ) to support their presence at The Facilities Show at ExCeL London. The campaign combined printed materials and downloadable digital resources designed to attract visitors to Grundon’s exhibition stand and provide valuable information for facilities management professionals.
Working from content provided by Grundon’s Marketing Co-ordinator, I designed a series of print and digital assets including an A5 folder, an eight-page booklet, an A3 fold-out checklist poster, and two long-form e-books. I collaborated closely with FMJ’s Brand Manager to ensure the design balanced both brand identities while maintaining a cohesive visual system across all campaign materials.
The design approach aligned with event branding through the use of FMJ’s colour palette and headline typography, while retaining Grundon’s signature blue, typography, and iconography to maintain strong brand recognition. The final materials created a clear call to action that encouraged visitors to engage with Grundon’s stand and sign up for additional resources. The campaign supported strong stand engagement during the event and generated qualified leads through post-event downloads and ongoing access to the digital guides.
