Sales Literature & Case Study Modular Design System
Client:
Grundon Waste Management
Industry:
Waste Management / B2B Marketing
Role:
Information design, visual system development, layout design, illustration, stakeholder collaboration
Tools:
Adobe InDesign, Adobe Illustrator, Adobe Photoshop
This project involved developing a modular information design system for Grundon’s sales literature and case studies, enabling the sales team to clearly communicate a broad and technical service offering across print and digital formats.
Working closely with the Marketing Manager, I defined content structure and information hierarchy to simplify complex information and improve clarity. I created layout concepts, refining them through iterative feedback with Sales and Marketing stakeholders.
The final system established a consistent visual framework across all materials, allowing individual product and service sheets to function both independently and as part of a cohesive set. I designed bespoke iconography and technical dimension drawings for each service, supporting clearer communication of processes while maintaining a clean, professional aesthetic.
The materials became a core sales enablement tool, used across client presentations, trade events, and digital channels, improving consistency and enabling the sales team to communicate services with greater clarity and confidence.
