Social Media Visual System & Campaign Design
Client:
Grundon Waste Management
Industry:
Waste Management / Environmental Services
Role:
Social content design, illustration, sub-brand development, visual system creation
Tools:
Adobe Illustrator, Adobe Photoshop
This project involved creating a social-first campaign for Grundon Waste Management, aimed at raising awareness of reducing everyday plastic waste. The campaign introduced a distinct sub-brand within Grundon’s existing identity, designed specifically for Instagram to communicate sustainability messages in a more engaging and accessible way.
Working from campaign topics and captions provided by the marketing team, I designed a series of social assets combining custom illustration and typography. The visual approach balanced clear messaging with playful graphics to improve readability and engagement within a fast-scrolling feed.
To maintain brand recognition, the design retained Grundon’s signature blue while introducing a complementary palette and bespoke sub-brand identity. I developed a flexible visual system that could be applied across multiple posts and topics while maintaining consistency.
The campaign introduced a more creative, accessible tone to Grundon’s social channels and contributed to increased engagement across the month-long campaign.
